How can Ploy autonomously prioritize SEO for traffic growth?
The author wants a low-maintenance workflow using site data to improve search traffic, rankings, and answer-engine visibility.
Hi All, excited to be part of this community.
I’m struggling a little with how to set Ploy up around what is actually a very simple goal: increase traffic to my websites.
I currently have three sites in Ploy. I don’t have an SEO background, so I’m relying pretty heavily on Ploy to be the expert here.
Ideally, I want Ploy to work almost like an autonomous SEO person on my team. I set the goal, give it access to the relevant data, and it figures out what needs to be done in the background. Then once a month I look at the metrics and see whether traffic, rankings, and visibility are improving.
My goals are basically:
- Increase traffic from Google Search
- Increase visibility in answer engines like ChatGPT, Claude, etc.
- Spend as little of my own time managing the process as possible
Right now, Ploy feels hands-off compared with doing SEO myself, but still more hands-on than I’m looking for. I don’t really want to decide which SEO tasks to pursue. I want Ploy to look at the data, decide what has the highest expected impact, execute where it can, and tell me how the metrics are trending.
I know Projects exist, but I’m finding them a little confusing. They don’t seem to naturally translate my goal into a prioritized list of actions.
I’m also not primarily using Ploy to build websites. The main thing I’m trying to delegate is traffic growth.
What’s the best way to set this up today?
For example, is there a way to tell Ploy:
Goal: grow qualified organic traffic to this site as quickly as reasonably possible.
And then have Ploy continuously decide what to work on based on GA, GSC, rankings, AI visibility, etc.?
Any guidance on the best workflow would be really helpful. Ultimately, I’d love to treat Ploy like an expert I’ve hired and given autonomy to, rather than another tool I need to learn how to operate.
6 replies
wellrunpm.com supermode.io and zeroflux.io are the three sites just FYI.
Hey, welcome, and nice to meet you!
On the right side of your dashboard, you’ll find suggestions tailored to your goals, such as improving your SEO, reaching more users, and increasing sales. Our agent analyzes what’s happening on your website and provides recommendations.
Here are a few tips to help you understand what can have an impact:
- Your sitemap. xml is very important because it gives search engine crawlers, such as Google and Bing, the structure of your website.
- The robots. txt file is important because it gives bots rules for crawling your website, including whether they’re allowed to do so.
- The llms. txt file is fairly new and doesn’t have a big impact yet, but it’s good to have one since our AI agent can create it easily. It provides useful information to AI model providers like Openai, Anthropic, perplexity, and gemini.
- Keywords on your pages are important. You should focus on the keywords people search for online, or the terms they need to type to find you. Don’t focus on too many keywords at once. You can ask Ploy for Data4seo which keywords to focus on for your product and how to update your pages and metadata so bots can identify them.
- Alt text for images is often forgotten. Add alt text with relevant keywords to the images you publish on your website. This can help your images appear in search engine results. It doesn’t have a big impact, but it can bring in extra visitors over time.
- Have a blog and post articles every week. Don’t overpost, such as publishing 10 articles per day to add more pages and keywords. This can feel more like spam than real content. I’d say 2–3 blog posts per week is a sweet spot. Don’t let AI write the entire article. Instead, tell Ploy the story you want to tell and let our agent rephrase it. This will feel more natural and less AI-generated to search engines.
- Never use keywords that are unrelated to your product. They might bring in some traffic, but those visitors will leave quickly, sending negative signals to search engines that your website content isn’t good.
This is just a sneak peek at what our agent can help you achieve by using best practices. There’s much more to learn, and our agent is really good at it. Let me know if you try any of these tips and how it goes!
Thanks, Jason. I do have a basic understanding of SEO, keywords, keyword difficulty, search volume, etc.
What I was hoping for, though, is to come into Ploy and say something like:
“I want to increase traffic to this site.”
Then Ploy does the research and comes back with something like:
“These are the keywords we should target. These existing pages should be improved. We should publish these 10 articles this month. These are the highest-priority actions based on GSC data.”
Then I’m mostly approving or rejecting the plan, and Ploy executes it.
I don’t really want to have to remember every SEO best practice myself. For example:
- I’ve already submitted the sitemap.
- I have robots.txt and llms.txt set up.
- I don’t want to go into Semrush or Ahrefs to do keyword research if Ploy can do that for me.
- I’m assuming Ploy handles things like image alt text by default when it publishes.
- I already have a blog, but I don’t know whether the highest-leverage thing right now is publishing new articles every week or improving existing pages based on Google Search Console data.
That last part is really what I’m looking for Ploy to decide.
Basically, I don’t want to be the SEO director giving Ploy a plan. I want Ploy to be the SEO expert that creates the plan, explains why, lets me approve it, and then executes.
Maybe that’s not what Ploy is built to do yet, which is totally fine. I’m mainly trying to understand the best way to use it today, even if that means I need to be involved once a week.
Yes, you can definitely ask Ploy all of this. You can set up connections to other services, such as Google Ads, Meta Ads, and PostHog, and run Ploybooks on the leads you collect.
The example I gave you is just some of what Ploy can do by default, and there’s much more. Have you looked at our current list of Ploybooks you can run? These are handcrafted for specific use cases.
Everything you listed can be done inside Ploy. Just start a new Ploy and ask for it. If something is missing, you’ll be prompted on how to add that capability.
If you want, we can have a call so I can guide you through our tool!
@viditsax hey there! i'm one of the designers at ploy. nice to meet you!
this is such good feedback! i'd love to hear more about your experience in using ploy so far. we can also get @Max Choate to help setup your workspace to get more traffic to your websites.
do you have time this week or next? lmk your best times or book on my cal!
Hey Christina, I already chatted with Max a couple of weeks ago and gave him my input. Would this call be any different? It was very helpful to chat with Max. I've been using projects but to be honest I'm doing a bunch of workarounds right now to get what I want. kinda feels like patchwork though