Fundamental’s social impact venture studio website rebuild

A second iteration became a full rebuild and migration in Ploy, delivered faster with improved results.

6 replies 1 reactions
Paco Villalpando avatar

Hi, all! We just launched Fundamental’s new website. They are a Venture Studio focused on launching social impact ventures in LATAM. This is the second version we build for them. What started as a “let’s make better components/tweak some design aspects and change content in Webflow” turned out to be a full rebuild and migration in Ploy, in less time, with better results. They’re super excited about it.

Feel free to comment and give us feedback!

🙌 1

6 replies

01
Q avatar

That’s great!! ❤️

Love the colour combo you ended up with 🙂
How did y’all decide on that one?

02
Paco Villalpando avatar

Thanks! We followed their brand guidelines. We helped create them almost 3 years ago and defined all of the color schemes allowed in the site. A very cool thing we worked on is the design system inside Ploy. The only one we didn’t approve/create is the purple on green, it has a lot of accessibility issues, but their designer wanted to keep it :melting_face:

03
Paco Villalpando avatar

One thing I just noticed is that all of the opengraph images disappeared when we migrated the site from our workspace/org to the client’s

04
Q avatar
but their designer wanted to keep it

that’s the tough thing with design! its a subjectivity of it all 😄

05
Q avatar
all of the opengraph images disappeared when we migrated the site from our workspace/org to the client’s

oh really?!… hmm!
I wonder if it’s a domain thing.

Looking at it now.. the homepage’s OG image is this URL:
fundamental.panorama.works/og/fundamental-share.png

but your site is: fundamental.lat

just wanted to confirm!

06
Paco Villalpando avatar

Yeah, already ploying on that. But it's weird that the domain still appeared as canonical when it's not connected anymore